The Viral Coco Cloud: Our Erewhon Smoothie Dupe That Took Over TikTok

It started, as these things do, with a TikTok video. Someone walked into a small organic shop on 1st Avenue, ordered a bright blue smoothie, and posted a 30-second clip. The caption? “NYC's Erewhon dupe.” The rest is history.

1. The TikTok Moment

In the summer of 2024, East Village Organic went from a beloved neighborhood spot to a city-wide destination. The Coco Cloud Smoothie — a creamy, electric-blue blend of coconut, blue spirulina, and tropical flavors — started appearing everywhere on TikTok and Instagram.

The appeal was simple: it looked exactly like the $20+ smoothies at Erewhon (the ultra-trendy Los Angeles health food store beloved by celebrities), but it cost just $13. And it was available right here in the East Village, no plane ticket to LA required.

Videos racked up hundreds of thousands of views. People were walking in from Williamsburg, the Upper West Side, even tourists from out of state. The line at the juice bar — which had always been a chill neighborhood vibe — suddenly had a wait.

2. What's Actually in a Coco Cloud?

The Coco Cloud isn't just pretty — it's genuinely good for you. The ingredients are 100% organic:

• Coconut milk and coconut cream — the creamy, cloud-like base
• Blue spirulina — the superfood that gives it that electric color (and a serious nutrient boost)
• Banana — natural sweetness and thickness
• Vanilla — just a touch for warmth
• A hint of agave — keeping it naturally sweet without processed sugar

The result is tangy, smooth, and satisfying — the kind of drink that feels like a treat but is actually packed with nutrients. As one Google reviewer put it: “tangy and smooth, the perfect amount of sweetness, and of course the color is eye catching.”

3. The Erewhon Comparison

For the uninitiated: Erewhon is a chain of luxury organic grocery stores in Los Angeles, famous for its $20+ smoothies with names like “Hailey Bieber's Strawberry Glaze” and celebrity collaborations. It's become a status symbol — the place where you go to be seen buying a smoothie.

East Village Organic is the opposite of that. It's a family-owned corner store where the owner, Ali, greets you by name. There's no velvet rope, no celebrity collab, no $22 price tag. But the quality? The ingredients? Just as good — and arguably better, because every single ingredient is organic, and it's made with actual care by people who know your neighborhood.

That's the real story: you don't need Erewhon. You need a neighbor who cares about organic food and knows how to make a killer smoothie.

4. When Gothamist Came Calling

The viral moment didn't go unnoticed by the press. Gothamist — one of New York's most-read local news sites — covered East Village Organic's rise, highlighting how a small, family-run shop had become the city's unlikely smoothie destination.

The coverage captured what makes this place special: it's not a brand exercise or a marketing stunt. It's a genuine, decades-in-the-making family business that happened to make something people loved — and the internet did the rest.

5. What People Are Saying

6. How to Try It

The Coco Cloud is available every day at East Village Organic, 124 1st Avenue (between 7th Street and St. Marks Place). The juice bar is open daily until 6PM. No reservation needed — just walk in and order.

While you're there, check out the Spirulina Cloud (the Coco Cloud's green cousin) and the Secret Garden Juice — another house favorite. And if you're hungry, the acai bowls and fresh-made Lebanese food are equally worth your time.

Can't make it in person? You can order organic groceries and products from East Village Organic through Mercato for delivery.

The Coco Cloud wasn't designed to go viral. It was designed to taste good, be good for you, and cost a fair price. That it became a sensation is just proof that when you do things right — organic ingredients, family values, neighborhood love — people notice. Even TikTok.